Associate - Digital Marketing
Taguig, Metro Manila, PH, 1634
Here at Aboitiz, success means winning together to shape a better future for people, planet, and profit. As we embrace innovation, we grow diverse industries and shape the country’s future. We create careers without boundaries for those who inspire their teams to rise with them. When you work at Aboitiz, you are part of a family committed to advancing business and communities.
Job Mission/Purpose
To help build, enhance, protect and restore the Aboitiz reputation by supporting the Specialist - Digital Marketing in digital marketing activities including the management and maintenance of various AEV digital communication platforms, including but not limited to the Aboitiz Group’s social media accounts (Aboitiz Facebook, Instagram, Twitter, LinkedIn); optimization of the AEV Corporate Website and Sustainability Microsite; and data gathering and creation of performance reports.
Contacts/Network Requirement
Responsibilities
Social media management for Aboitiz Social Media pages:
- Planning & implementing strategic social media campaigns through supplier management and collaboration with reputation team;
- Provide creative direction to suppliers in creating digital content
- As needed: Create content for social media (design & layout, copywriting, video editing)
- Ads management for social media channels
- Community management (inbox and comments replies)
Social Listening and Monitoring:
- Monitor owned social media performance on monthly basis
- Monitor trends & keywords through social listening platforms (Meltwater, Brandwatch)
- Produce reports on performance of pages and digital assets
Provides support in collaborating with internal partners in researching, writing, and developing digital marketing content and communication plans to promote initiatives that enhance the Group’s reputation.
Additional Responsibilities
Key Performance Metrics
- 100% accomplishment of target posts per month and delivery of digital campaigns
- 100% accomplishment of required reports for all existing platforms for the year
- 100% accomplishment of targeted comm plans for the year
Competencies
Education
Work Experience
License / Certification and Training Requirement
JOB APPLICATION NOTICE:
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