Associate - Digital Marketing

Taguig, Metro Manila, PH, 1634

Posted: Aug 23, 2024

Here at Aboitiz, success means winning together to shape a better future for people, planet, and profit. As we embrace innovation, we grow diverse industries and shape the country’s future. We create careers without boundaries for those who inspire their teams to rise with them. When you work at Aboitiz, you are part of a family committed to advancing business and communities.

Job Mission/Purpose

To help build, enhance, protect and restore the Aboitiz reputation by supporting the Specialist - Digital Marketing in digital marketing activities including the management and maintenance of various AEV digital communication platforms, including but not limited to the Aboitiz Group’s social media accounts (Aboitiz Facebook, Instagram, Twitter, LinkedIn); optimization of the AEV Corporate Website and Sustainability Microsite; and data gathering and creation of performance reports.

Contacts/Network Requirement

External: Vendors / Suppliers / Providers

Internal: AEV CSU/s

Internal: AEV Team Members

Internal: AEV Team Leaders

External: CSR Beneficiaries

External: Non-Governmental Organizations

External: Government Agencies

Internal: Aboitiz Group SBU/s

Responsibilities

Social media management for Aboitiz Social Media pages:

Planning & implementing strategic social media campaigns through supplier management and collaboration with reputation team;
Provide creative direction to suppliers in creating digital content
As needed: Create content for social media (design & layout, copywriting, video editing)
Ads management for social media channels
Community management (inbox and comments replies)

Social Listening and Monitoring:

Monitor owned social media performance on monthly basis
Monitor trends & keywords through social listening platforms (Meltwater, Brandwatch)
Produce reports on performance of pages and digital assets

Provides support in collaborating with internal partners in researching, writing, and developing digital marketing content and communication plans to promote initiatives that enhance the Group’s reputation.

Additional Responsibilities

Key Performance Metrics

100% accomplishment of target posts per month and delivery of digital campaigns
100% accomplishment of required reports for all existing platforms for the year
100% accomplishment of targeted comm plans for the year

Competencies

I. Universal: Communication

I. Universal: Innovation

I. Universal: Quality Focus

I. Universal: Resilience

II. Functional (Reputation Management): Brand and Creatives Management

I. Universal: Data Science

I. Universal: Business Continuity

I. Universal: Risk Management, Information Security and Data Privacy

I. Universal: Safety

I. Universal: Building Partnerships / Networking

II. Functional (Reputation Management): Reports Generation

I. Universal: Business Acumen

I. Universal: People Development

I. Universal: Design Thinking

I. Universal: Project Management

II. Functional (Reputation Management): Digital Channels Management

II. Functional (Reputation Management): Events Management

II. Functional (Reputation Management): Relationship Building

I. Universal: Performance Management

I. Universal: Working Remotely

Education

Bachelor's Degree in Marketing Management

Work Experience

At least 1 year of relevant work experience

License / Certification and Training Requirement

JOB APPLICATION NOTICE:
We urge everyone to be vigilant against scams that involve fraudulent offers of employment with Aboitiz Equity Ventures. Scammers are falsely claiming to be representatives of Aboitiz, offering jobs in exchange for recruitment fees. Aboitiz does not ask for money from our applicants at any point of the job application process.